Overview

INTI International University:-
 - American Degree Transfer Program (Mass Communication) - KPT/JPS(A0286)03/2010
INTI College Subang Jaya:-
 - American Degree Transfer Program (Mass Communication) - KPT/JPS(A5760)08/2013
INTI International College Penang:-
 - American Degree Transfer Program (Mass Communication) - KP/JPS(KR7300)9/2011

Journalism / New Media
Journalism applies to a wide spectrum of media, including newspapers, magazines, radio, internet, digital photography and television. Students in this course can expect to learn about producing news reports, editorials, features and content for various media outputs. This course will introduce the roles of writers, editors, photographers, producers and broadcasters to students interested in being part of the media. Graduates will develop the skills and contacts necessary to succeed in this fast paced and competitive industry.

Advertising
Advertising involves planning, creating, producing and placing advertisements (print) and commercials (broadcast). It includes theoretical and applied aspects of advertising that incorporate the design of both periodicals and specialised publications.

This major will provide students with the knowledge and skills needed to create effective advertising with enough persuasive power to induce a desired response. For instance, this could be convincing their target market to make a purchase decision or to take action related to a particular brand.

Public Relations
Public Relations plays a vital role in every organisation as it contributes significantly to a business or institution’s brand identity. It is a field that understands and places a high value on the establishment of professional and interpersonal relationships. The undergraduate program in Public Relations is an interdisciplinary degree designed to prepare students for careers in the diverse field of public relations. Students will develop decision-making, strategic management and critical thinking abilities as well as acquire theoretical and research-based knowledge important for their success in the real working world.

Electronic Media
This course deals with theoretical and applied aspects of electronic media. Included are modules in digital audio and video, audio and video performance, field and studio production, video directing and engineering. Various forms of electronic media such as radio, television, cable and satellite are included in this area of study.

To view more on the course information in each campus, please select from the list below;